Putting a spell on Revenue

With a new Magento website just launched live, Perfect Potion wanted to rapidly increase online sales and revenue.


Perfect Potion was founded in Brisbane in 1991 by aromatherapists Salvatore Battaglia and Carolyn Stubbin.

Perfect Potion harmonises social and environmental concerns with the aesthetic appreciation and healing benefits of aromatherapy. While the sun powers their manufacturing facility, they are proudly Australian owned and made with strict organic, natural and cruelty-free certifications.

Perfect Potion have stores located in Brisbane, Gold Coast, Sydney, Canberra and Adelaide, Australia.


Overall there was no real problem – only opportunity. With a slick, new, Magento website just launched live and with no regular, ongoing marketing confirmed or in place, HyperHelium® was identified as the next big opportunity to drive revenue on a consistent, ongoing basis.


Having audited the new website and completed our market and competitor analysis, we identified that HyperHelium® would generate the best returns with a combination of both Organic Search and Paid Search.

We presented three different budget options, which had three different revenue projections for the coming 12-months. This allowed Perfect Potion the ability to select the best option for their budget and stock capability.

Once the budget was confirmed, all we needed to do was deliver!


Our engagement commenced on 01 February 2020, just before COVID-19 hit.

What we achieved

Ecommerce Conversion Rate
Source: Google Analytics. Comparison based on 1 February 2020 – 31 January 2021 Vs 1 February 2019 – 31 January 2020.

More Results


Revenue Growth


Revenue Growth


1st Place Keyword Rankings