Growing Revenue & Market Share
HyperHelium® approached L’Occitane as we could see, with public domain information, that they could get a far bigger return on their existing Google Paid budget, by partnering with HyperHelium®.
Founded in 1976, L’Occitane is one of the world’s foremost international retailers of body, face, fragrances and home products – the majority of which is sourced from ingredients locally cultivated and traditionally produced in France. The idea was to create a company that celebrates and preserves the natural beauty traditions of Provence, Southern France.
L’Occitane has grown spectacularly to encompass retail outlets in over 90 countries across North America, South America, Europe, Asia, Australia and Africa; with 170 outlets in the United States alone.
ProblemHyperHelium® identified that the existing Organic Search and Paid Search was not working in synergy to deliver maximum ROI and growth for L’Occitane, along with the feed for Google Shopping and Facebook not being optimised, and challenges with mobile conversion were also identified. Their Social Media platforms were also under performing.
HyperHelium® pitched an omni-channel strategy which included organic search, paid search, voice and local search and Google Shopping. Additionally, new Social Media Marketing strategies were implemented to increase fan base and visibility.
Part of our solution was a close, tight account management partnership. The HyperHelium® team attended brand inductions and really got to know the individual products as if they were our own. We developed event planners and held daily, weekly and monthly meetings.
In our pitch, we projected that our solution would deliver an increase in revenue for L’Occitane of 25% over a 12-month period.