Increasing Visibility Leads to Increased Direct Bookings
Upon opening, the hotel had launched a new TravelClick website. There were no issues with the website, just that it was not appearing in Google, not getting any traffic, and therefore not getting any bookings.
About
Located at the heart of the Brisbane CBD, the 367 room ibis Styles Brisbane features uninterrupted views of Brisbane River and the South Bank cultural precinct. Vibrant colours and playful design extend through the lobby, to the restaurant and bar, while rooms blend comfort, connectivity and style. The best shopping and dining in Brisbane is at its doorstep with access to Queen Street Mall, Treasury Casino, Eagle Street Pier, Convention Centre and public transportation.
Problem
As this was a new property that had only just opened, there were no direct customers or past customers to engage with, therefore all reservations were coming from OTA’s and other third-party channels.
Upon opening, the hotel had launched a new TravelClick website. There were no issues with the website, just that it was not appearing in Google, not getting any traffic, and therefore not getting any bookings.
Solution
Although the hotel had very limited budgets, General Manger Todd Creighton decided to implement Organic Search with HyperHelium®.
HyperHelium®’s task was to get qualified users to the website, by ranking it higher in Google, with the aim of driving direct bookings.
Results
HyperHelium® commenced our partnership with ibis Styles Brisbane in July 2016.
Direct bookings in 2019 grew by 18.16% VS 2018, and an astonishing 83.25% vs 2017.
